Sunday 12 December 2010
Name: Johannes Tiberg
Age: 19
Birthday: February 11
City: Copenhagen
Hoboes: Bodybuilping,Litterature
Work: Soldier (Artillery )
Education: Student from virum gymnasium
Future Ambitions:Go to university to study languages
Income: 7.326,40
Favorite Beveraues: Beer, Milk, Water, Fruit drinks, protein drinks
Favorite Travel: City vacations like berlin, london and paris
Use of Internet: Facebook, Debate forums, news, IMDB(movies)
Goal: To be all he can be
Research for our target group
Name: Halgard Pedersen
Age: 16
Birthday: October 19
City Bagsværd
Hoboes: JU-JUTSU, Astronomy, Girls, Party, Music, Movies, yoga
Work: Cleaning
Education: 1st year at Bagsværd kostskole gymnasium
Future Ambitions:To study sociology or Phsycology
Income: 9000
Favorite Beveraues: Beer, Wine, Milk, Water, Juice, Coffee
Favorite Travel: Egypt or Thailand for scooba diving
Use of Internet: Facebook, G-mail, twitter, Kazaa(Music), TV
Goal: Balance between body and mind
Mood Board
We made mood board and we are only focus on our target group but when we showed with
Thomas our mood board is completly wrong And then we have to focus in our message and we should make the mood board then it comes.
Final Message
Then after talked with teacher. We find out our finally message
" Drink water stay cool"
Message
We have to find our Message for the target group.But our target group are teenagers so we have to find some very intersting.After discussion with group and teacher.we are find some message.
- Healthy water for teen agers.
- Drink water today for tommorow.
- A new life everyday.
- Fresh water fresh life.
- Drink water stay cool.
- Purely for choice.
The Three Ring Theme
After Mindmapping we find out these words and we play cross words because we are finding good Idea and then we have choose three ring theme.
1.Natural
2.Energy
3.Healthy
4.Metabolism
5.powerful
6.Fresh
Monday 6 December 2010
About our Water Brand Name
After a long discussion we come to finalise our Product name Before we Put our Product Name "Himalaya "
Later focusing our target group we change our Brand name to "Power Plus" which we think that our target group will be attracted towards our product.
After a long discussion we come to finalise our Product name Before we Put our Product Name "Himalaya "
Later focusing our target group we change our Brand name to "Power Plus" which we think that our target group will be attracted towards our product.
Problem Fomulation
How can we attract our target group towards our new water brand in this competitive market through visual identification?
Target Group
After Supervision Panel
Our Target Group are Teenager (Age group 13-19) .
We research and find about the target group .Generally our target group are danish , Live with parents, go to school, part time work, goes to movies, sports/out door fashion, Identity through hobbies/ free time activities, Sub-urban, involve in sports, travel fun, action, youthful humor , en joyful, coolness.
Monday 29 November 2010
On friday , we discussed in our group and about mindmapping and crossword to find out the proper theme for our project. But still we are unable to find out the proper theme.
Friday 26 November 2010
Mindmapping
we started to work on our project from tuesday.Today four of us started to think about our new product. we are doing brainstorm.
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